Bang & Olufsen Debut Its First NFT: The DNA Collection


The high-end electronics firm, Bang & Olufsen, will enter Web3 with their first-ever NFT assortment: The DNA Assortment. Intimately, there will probably be 1,925 digital collectibles that may launch on November seventeenth, 2022. The NFTs will embody a number of the model’s most acknowledged designs. This consists of the legendary Beogram 400 turntable, the Beoplay A9 and the Beolab 90 audio system.

Bang & Olufsen NFT
A preview of an NFT from Bang & Olufsen’s DNA assortment. Credit score: Highsnobiety

The DNA Assortment particulars

B & O collaborated with a distinguished group of Web3 artists to ship a digital assortment that matches the model’s aesthetic. This consists of Hackatao, Thomas Lin Pedersen, Shavonne Wong and the Bang & Olufsen Design Studio.

After the collectors buy their randomly generated NFTs, they’ll reveal shortly after the general public sale. In a while, the homeowners will be capable of declare an “artwork vial” which could be merged with the DNA assortment NFT. This leads to the transformation of their unique Bang & Olufsen DNA NFT into a brand new collectible that includes their collaborating artists. As well as, there will probably be a 3rd section of the undertaking, which consists of a “music vial.” This features a musical replace to the unique NFT as soon as it’s merged with the vial. When you assume that’s not enough, there’s extra! House owners who’ve merged each vials with their unique NFT will obtain a metaverse-ready 3D model of their NFT plus token-gated entry to buy a restricted version speaker.

Bang & Olufsen: who’re they?

In 1925, two electrical engineers, Peter and Svend reinvented the radio by growing The Eliminator out of their farmhouse in Denmark. Each co-founders liked to innovate, experiment, and develop, which led to the formation of the corporate’s basis. In different phrases, the place innovation and high quality meet design. Quick ahead a century later, and we proceed to see these values in full impact.

Svend Olufsen and Peter Bang
Svend Olufsen (left) and Peter Bang (proper), 1930 Credit score: Bang & Olufsen


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