Co-founders of StoryCo discuss how blockchain technology can evolve the way IP is franchised


What captivates many creators within the realm of blockchain and Web3 is the likelihood to create, personal and earn with out intermediaries, and nonfungible tokens (NFTs) have emerged as a catalyst in the way it might be attainable. 

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On this week’s episode of NFT Steez, co-hosts Alyssa Expósito and Ray Salmond chat with Justin and J.P. Alanis, the co-founders of StoryCo — an open media platform — on the prospect of creators co-creating and franchising mental property via their storytelling and the combination of soulbound tokens — however how?

Create-to-own and fandom developments rising in Web3

As creators themselves, the Alanis brothers have a grasp on the challenges that impede many creators and organizations in terms of expertise, data and useful resource sharing, compensation and collaboration.

When requested how create-to-own fashions are possible and accessible, the brothers attributed a lot of StoryCo’s feasibility to blockchain expertise due to its verifiability, accessibility and transparency, but it has “abstracted a variety of the expertise,“ stated Justin.

On this means, it lessens the “weariness” that creators really feel when first navigating Web3 and as an alternative is seamless and “welcoming,” stated J.P.

J.P. reiterated that most of the time, creators are challenged, having gone from a extra siloed centralized work construction to 1 that’s open and decentralized.

Associated: Comic-Con guru says storytelling is the important thing part for profitable NFT tasks

“I feel tales are their finest once they begin centralized,” commented J.P. when explaining the way it’s best to construct off of one thing and “have some momentum behind an thought” for it to hold any “traction.”

Storytelling platform as a public good

The wrestle between needing main trade gamers inside the Web3 ecosystem and having them be genuine is prevalent. Relating to the requirements and processes StoryCo has carried out to “do it proper,” as Salmond stated, Justin commented on the evolving conversations and dialogue inside the community and the enterprise. 

Nonetheless, Justin emphasised that StoryCo’s mission to “legitimize what they’re doing with storytelling” is finally centered on the idea that the platform may be considered as a “public good.”

Recognizing that there’s a “tightrope stroll” stability between the challenge and the platform, J.P. defined that the tasks are a foundation to facilitate consideration and construction inside an viewers or community.

The Disco Ball, StoryCo’s profile-picture challenge, is meant to indicate a wider viewers the open media platforms’ capabilities in co-creating, franchising and distributing mental property.

J.P. described StoryCo’s tasks, like The Disco Ball, as akin to Nintendo, whereby a “new Mario game adopted each console launch.” The brand new video games have been created to “have interaction an viewers” and present what the console — or, on this case, the platform — was able to given rising applied sciences.

Hearken to Half 1 of NFT Steez’s dialog with StoryCo on the brand new Cointelegraph Podcasts web page or Spotify, Apple Podcasts, Google Podcasts or TuneIn. Be sure to tune into subsequent week’s episode to listen to Half 2, the place the StoryCo founders focus on the combination with music NFTs and soulbound tokens. 

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