Crypto.com, one of many main digital asset exchanges on the planet, has partnered with Studio Dragon, a Korean drama producer and distributor, to concern NFTs primarily based on its hottest Korean drama collection. Initially, the collaboration will characteristic two exhibits, ‘Crash Touchdown on You’ and ‘Begin Up’.
The memorandum of understanding between the 2 entities was signed final August however made public initially of this week. In a press launch, Crypto.com notes that the primary batch of NFTs will debut on February 8 and be primarily based on Studio Dragon’s artwork toy DearRo.
The DearRo artwork assortment is impressed by a dragon that has a keenness for Okay-dramas and enjoys dressing up or imitating the principle characters of its favourite exhibits. The gathering will encompass 500 NFTs in complete. Following the discharge, nevertheless, two world drama IPs and 6 foremost character costume playing cards shall be launched.
By means of this partnership, Studio Dragon goals to often interact with followers by launching NFTs that introduce new Okay-dramas on a quarterly foundation.
We’re teaming up with #StudioDragon to carry Okay-dramas to the #NFT world! ✨
👀 Launching this week: #DearRo “Crash Touchdown on You” & “Begin-Up” NFT collections
Get the main points right here👇https://t.co/T0A1Yee925 pic.twitter.com/zEWHtD4f9i
— Crypto.com (@cryptocom) February 5, 2023
Crypto.com was On the lookout for New Alternatives
Earlier than this MOU was struck, Crypto.com was looking for alternatives within the Korean leisure trade. In accordance with Patrick Yoon, Common Supervisor of the trade in Korea, the partnership “will enable each firms to develop new methods for followers around the globe to expertise Okay contents.” He goes on so as to add that “Crypto.com will proceed to collaborate with massive content material studios and administration firms on their IPs and introduce Korean tradition and humanities to our 80 million customers worldwide.”
Studio Dragon’s foray into NFTs is the most recent in a rising pattern of leisure firms primarily based in Korea exploring non-fungible tokens to work together with their large viewers. Lately, main Korean music labels akin to HYBE, SM, YG, JPY, and Dice have all declared curiosity in NFTs and the metaverse.
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