Disney Hires Former Apple Executive to Head Metaverse Creative Strategy


Disney is making additional strikes of their metaverse journey. Now, they’ve employed a former Apple govt to move their Metaverse inventive technique. Mark Bozon spent 12 years on the tech big, Apple, prior to now making the swap to the leisure big, Disney.

Disney Metaverse
Disney, one of many world’s largest leisure corporations, are engaged on their metaverse developments.

The New Job

Mark Bozon has been employed by Disney to move their Metaverse inventive technique. Bozon is a veteran within the tech house, working with Apple for 12 years in varied positions. These included the Video games Inventive Director of Apple Arcade and a Senior Video games Editor of the App Retailer. Earlier than this, he labored with IGN and Digital Gaming Month-to-month in writing/modifying roles.

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Disney has made this transfer in order that Bozon will help oversee the corporate’s push into the ever-expanding metaverse house. The official job title is VP of Subsequent Era Storytelling Inventive Experiences. He’s set to construct a crew throughout the corporate to construct new immersive experiences.

Mark Bozon was employed by Mike White, who shares an identical title of senior VP of Subsequent Era Storytelling and Shopper Experiences.

Disney Metaverse Ventures

Disney has been huge on NFTs. Particularly, with their partnership with VeVe, they’ve launched a number of from their completely different branches, together with Pixar, Marvel and Star Wars.

The corporate’s CEO, Bob Chapek, has proven his clear intentions in constructing and taking advantage of this constructing business by way of his hiring of Mike White, and the event of this crew inside the firm.

Chapek has beforehand advised CNBC that he sees the metaverse as “a 3rd dimension” of alternative.

With Disney, a lot may occur within the Metaverse. One instance that followers have been considering up features a Disney theme park within the metaverse, by way of a platform like The Sandbox or Decentraland. Nevertheless, they could look to create their very own platform to revenue.

With the characters and licenses that they’ve the rights to, an absolute hit would virtually make certain.

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