Japanese automotive model Nissan turns into the newest automobile producer to ramp up its Web3 efforts — submitting 4 new Web3-related logos filed in the US — whereas its Japan unit is experimenting with auto gross sales within the metaverse.
The brand new filings cowl its Infiniti, Nismo and Nissan manufacturers, in accordance with Nissan’s March 7 trademark purposes to the US Patent and Trademark Workplace (USPTO).
#NISSAN has filed 4 trademark purposes for
▶️ INFINITI
▶️ NISMO
▶️ NISSANThe filings sign plans for
Digital Garments + Vehicles
Shops for Digital Items + NFTs
NFT Marketplaces + Buying and selling + Minting
Metaverse Promoting Companies#NFT #NFTCommunity #Metaverse #Web3 #Car pic.twitter.com/iG3ZVgyD5t— Mike Kondoudis (@KondoudisLaw) March 13, 2023
The filings to the USPTO reveal Nissan’s plans to create digital garments, vehicles, headgear, buying and selling playing cards, toys, tickets and a nonfungible token (NFT) market for buying and selling and minting NFTs.
The corporate has additionally outlined plans for metaverse promoting companies and different “leisure companies” overlaying on-line video, photographs, art work, tickets, audio, sounds, music and buying and selling playing cards, together with an internet site with details about Nissan’s proposed NFTs and the way they are going to work.
There are additionally intentions for “non-downloadable laptop software program to be used as a digital pockets,” in accordance with the submitting.
Take a look at drive a Nissan within the metaverse
Final week on March 8, Nissan Japan announced it’s conducting a three-month “demonstration experiment” of its digital retailer “Nissan Hype Lab” to “research, seek the advice of, check drive and buy Nissan autos” whereas within the metaverse.
“On the similar time we are going to study the potential for new gross sales strategies for vehicles,” it wrote in an announcement.
The trial, which runs from March 8 to June 30, will permit clients to go to the digital storefront “24 hours a day” through a PC or smartphone. Prospects can create their very own custom-made avatars and, between sure hours, may even work together with digital gross sales employees.
In accordance with the announcement, clients can order the automobile and finalize buy contracts by means of this digital gross sales workplace.
Nissan additionally filed 5 trademark purposes in October 2022 for a few of its extra outstanding automobile fashions, together with the Skyline, Z, and GTR.
On the time, trademark lawyer Mike Kondoudis stated the automobile model’s filings signaled plans for NFT-backed media, on-line NFT marketplaces, digital wallets, NFT minting, buying and selling and storing software program.
Associated: Hold a watch out for main firm NFT trademark filings this yr
Automotive big Common Motors has additionally been very lively with NFT-related filings, with its newest trademark purposes on Feb. 16 overlaying its Chevrolet and Cadillac manufacturers.
American automobile producer Ford Motor Firm prepped its entry into the world of NFTs and the metaverse in September 2022, submitting 19 trademark purposes throughout its main automobile manufacturers.
Regardless of the continuing crypto winter and bear market, multinational firms are nonetheless pushing ahead with trademark purposes overlaying Web3, crypto, NFTs and the metaverse.
Kondoudis stated there have been document numbers of trademark purposes for NFTs, metaverse and crypto-related merchandise in 2022.
