Playboy to launch first ‘MetaMansion’ in The Sandbox

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In response to a Monday announcement, this digital model of the Playboy mansion will function a number of gaming, social and programmed occasions, together with future nonfungible token (NFT) collectible releases from the agency.

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Iconic and raunchy “way of life model” Playboy has teamed up with NFT-based Metaverse gaming platform The Sandbox to launch the MetaMansion.

The MetaMansion additionally builds on Playboy’s Rabbitars NFT mission, which consists of 11,953 tokenized bunny avatars that went for round $800 apiece in October 2021. Hodlers of those NFTs will quickly have the ability to access unique experiences on the digital mansion. Nonetheless, the specifics and the launch date haven’t but been detailed.

On the time of writing, the ground value for the Rabbitar NFTs on OpenSea sits at 0.19 Ether (ETH) or roughly $206, marking a 74.25% lower since its launch in October.

The Sandbox additionally said that customers would have the ability to snap up neighboring NFT land plots to the MetaMansion later this quarter. If something from latest historical past is to go by, there could possibly be sturdy demand for the land, given that somebody paid $450,000 simply to be Snoop Dogg’s neighbor in The Sandbox-based Snoopverse in December.

“Playboy is emblematic for its allure, way of life, and leisure content material that has transcended generations and that has already stepped into Web3 with early success,” mentioned The Sandbox chief operations officer and co-founder Sebastien Borget.

Playboy first delved into NFTs in April final yr after it rolled out a sequence of tokenized centerfolds through Nifty Gateway. Whereas some manufacturers dipped their toes into NFTs for what appears to be a fast money seize, it seems Playboy could also be right here for the long run contemplating it’s launching the MetaMansion amid a bear market.

Associated: Imagine it or not, metaverse land will be scarce in any case

The Sandbox has managed to draw an extended record of mainstream partnerships from in style figures and types, which have helped get eyeballs on the mission. To call just a few, the platform hosts content material tied to the Care Bears, Warner Music, The Strolling Useless, Snoop Dogg, Deadmau5, Atari, The Smurfs and Adidas.

In response to information from CoinGecko, the worth of The Sandbox (SAND) is down 7.9% over the previous seven days to take a seat at $1.11 as of this writing. The entire market cap stands at $1.4 billion, making it the fortieth largest crypto asset in the marketplace. General, the worth of SAND is down 86.8% since its all-time excessive of $8.40 in late November.

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