YSL Beauty Unveils Web3 Campaign’s 2nd Chapter With Exclusive NFT Drop


After the success of its debut Web3 marketing campaign, “Black Opium The Evening Is Ours,” YSL Magnificence returns with a brand new NFT drop! The brand new assortment titled “YSL Magnificence Evening Masters” was created by three feminine artists. All the proceeds will go to charities, and those that purchase NFTs will get bonus surprises! Accordingly, the grand launch will happen on March sixth with solely 100 copies per NFT, so let’s discover out all about it.

digital poster of three female faces in the night for YSL Beauty
YSL Magnificence returns to the NFT scene with the second chapter of its web3 marketing campaign, “Black Opium The Evening Is Ours.”

YSL Magnificence NFTs: What Does The New Chapter Deliver?

This spring, YSL Magnificence will begin in true Web3 model with a brand-new digital marketing campaign. The undertaking celebrates feminine creativity, expertise, and YSL’s iconic Black Opium franchise.

To have a good time the launch, the enduring model will drop three NFTs carrying the distinctive model of three revered digital artists:

  • Dr. Ivona Tau: this mixed-media artist makes use of generative AI to innovate her pictures and portray artworks;
  • Laura Sills: a New York-based photographer, Laura captures metropolis life with a glimpse of surrealism;
  • Natalie Amrossi: the aerial photographer captures spectacular moments of the world as seen from above.

Every artist will reveal a brand new strategy to the marketing campaign’s central theme: “YSL Beauty Evening Masters.” There will probably be 3 NFTs and 100 copies accessible for minting beginning March sixth for YSL Magnificence Blocks NFT holders. In the meantime, the general public sale will occur on March eighth with a set value of 0.2 ETH.

image of the YSL Black Opium Eau de Parfum NFT
YSL Magnificence debuted their Web3 journey final summer time with a 10K NFT assortment.

What Perks Do NFT Holders Get?

Along with the NFT itself, every YSL Magnificence holder will get a metallic print of their art work. Community members can even get a bodily Black Opium set that features 30ml bottles of the brand new Black Opium Le Parfum and the Black Opium Eau de Parfum.

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Final however not least, every NFT holder contributes to 3 honorable charities. YSL Magnificence will use all proceeds from the NFT gross sales to their world program “Abuse Is Not Love,” in addition to the South African “ADAPT”, USA-based “It’s On Us,” and the Czech Republic NGO “Profem.”



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